Reclaiming link equity/Link juice – in 2018, links are still an important SEO aspect.Why should you fix your site’s broken links? It is quite common to find broken links on almost EVERY domain, as most of the websites out there change from time to time, it can be a design refresh, infrastructure update, moving to a new domain, or sometimes even deciding to remove some categories, articles or useful pages from their site. Pretty neat, right? What causes broken links on a website?īroken backlinks are basically website pages that do not exist anymore (usually, we expect them to return a 404 not found status code) which also have backlinks from external websites. Here is a traffic graph from one of my clients, that the only thing we have asked was to simply perform 301 redirections for some website 404 pages: If you only have time or resources for just one SEO technical recommendation to implement – just go with THAT one. This guide will help you with the blessed task of finding external backlinks to your website, WITHOUT missing out, and will go in detail how to fix them PROPERLY.
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