Today, it's RealSense 3D cameras and perceptual computing, but back then the connected toy offered a unique new usage for families and children. and Intel Corporation went beyond collaborating on devices the two companies actually created a startup and gave it a brand of its own.Īiming to combine the technology and innovation around computing at Intel with the toy-design expertise of Mattel, the joint venture became the birthplace of several "smart" toys under the Intel Play brand.Īccording to Herman D'Hooge, who managed the Smart Toy Lab initially, Intel was (and still is) constantly looking for ways to extend the use of the personal computer in the home. ![]() In the late 1990s Intel and Mattel forged a unique relationship that led to a series of connected toys, which also provides some interesting insight into early thinking around smart toys and user experience. ![]() The writers at Intel Free Press recall the time when Intel wanted to be in the toy business. We now have Barbie dolls connected to the Internet and new types of"smart" toys being introduced.
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